Route Circulair – the Circular Maturity Scan

Route Circular is dedicated to helping organizations transition from ambition to action on their journey toward a circular economy. With a mission to guide 10,000 companies into circularity by 2030, Route Circular offers tailored solutions designed to integrate sustainable practices into core business operations.

Through three essential services—strategy and change projects, the Circular Maturity Scan, and dynamic public-private partnerships—Route Circular enables businesses to adopt a holistic, action-driven approach to sustainability. Their commitment to measurable impact and lasting change is rooted in the belief that collaboration can transform industries for a sustainable future.

Circular Maturity Measurement: a comprehensive approach

A cornerstone of Route Circular’s offerings is the Circular Maturity Measurement (CMM). This innovative tool assesses circular performance across 10 critical themes: Strategy, Leadership & Culture, and Supply Chain Collaboration. Unlike traditional tools that focus solely on resource flows, the CMM captures systemic insights that reveal how circular principles can be woven into every layer of business operations. Created in collaboration with Eindhoven University of Technology and Utrecht University of Applied Sciences, the CMM is based on extensive scientific research, drawing from over 700 academic papers and 125 measurement models. This depth of analysis allows the CMM to stand out as a uniquely data-driven and practical tool.

The CMM provides over 250 tailored recommendations that guide businesses in advancing from one level of circular maturity to the next. These actionable insights offer a clear roadmap for improvement, helping organizations identify both constraints and opportunities to elevate their circular performance. Validated through feedback and statistical testing, the CMM ensures accuracy and relevance for companies at various stages of their sustainability journey.

Proven Impact and Global Reach

Since its launch 18 months ago, the CMM has been implemented by more than 550 organizations, demonstrating its effectiveness in driving circular transitions across diverse industries. Route Circular’s commitment to continuous improvement means that the CMM evolves alongside advancements in the field, making it a robust, science-backed resource. By encouraging companies to view their entire business model through a circular lens, the CMM fosters deep organizational awareness and inspires concrete actions.

Through the CMM and other services, Route Circular is inspiring companies worldwide to take concrete steps toward a sustainable, circular future.

www.routecirculair.nl