Circular Apparel Community and Innovation Platform

Fashion for Good is founded on the principle of collaboration and aims to create tools that are open-source, such as its Good Fashion Guide, which provides practical tips for brands wishing to embrace circular apparel principles. It operates from its first hub in Amsterdam, which also houses a Circular Apparel Community co-working space and a visitor-facing Experience.

At the core of Fashion for Good is the Innovation Platform, which includes:

• Fashion for Good-Plug and Play Accelerator: Fashion for Good works with Plug and Play, a leading Silicon Valley accelerator, to give promising start-up innovators the funding and expertise they need in order to
• Scaling Programme: Fashion for Good supports innovations that have passed the proof-of-concept phase. A dedicated team helps them scale by offering bespoke support and access to expertise, customers and capital.
• Good Fashion Fund: This fund will catalyse access to finance where this is required to shift at scale to more sustainable production methods.

The consortium sparks and scales innovation by offering practical action through support and funding. They also share best practice and lessons learned in open-source roadmaps and fosters sector-wide collaboration for the entire apparel industry to change. The organisation invites brands, producers, retailers, suppliers, non-profit organisations, innovators and funders to jointly transform the industry.